The 700 Year Re-Brandbook

Spaten, a newcomer to the Brazilian beer market, swiftly established itself as a success story despite its youth. To bolster its presence, we developed the Spaten Brandbook—a meticulous guide encompassing every facet of the brand's essence. From fundamental design elements to a comprehensive communication strategy, including positioning, persona archetypes, and photography execution, this tome serves as the cornerstone of Spaten's identity.